DrawChange
This campaign is marketed towards children and parents, featuring a collection of art themed patterns on products such as notebooks, sketchbooks, pencil cases, and other products to drive engagement and provide more brand visibility such as coloring pages and merchandise (t-shirts, tote bags, stickers, & buttons).
Process & Pitch
Art is a powerful tool for change. Especially in education for children. According to American for the Arts, Low income students are 18% less likely to drop out when they exhibit a high involvement in the arts. Drawchange battles is real world issues through unlocking potential, nurturing imagination, and strengthening self-esteem for children experiencing Adverse Childhood Experiences (ACEs) through healing, art therapy-based programming.
In order to lead more traction and bring more attention to Drawchange’s summer camps and mission, through this campaign volunteers/members of the team can setup in different schools, libraries, or local events and accept summer camp applications, hold information sessions, and raise funds for their different programs.
